Roku rolls out Amazon Video-On-Demand support

No longer limited to Netflix support-only, today Roku announced that its $99 set-top box, following a software update, can now be used to rent and purchase movies and TV shows from Amazon’s Video-On-Demand (VOD) service.

Amazon VOD (US-only) has a library of over 40,000 movie and TV titles, with new releases offered on the same day they are released on DVD, something that Netflix is currently unable to match, instead focusing more on back catalog material offered as part of a fixed monthly subscription that also includes traditional DVD rentals by post. In this sense, the two services both compete and complement each other, depending on how much and what kind of content customers want to consume.

See also: No more downloads, Amazon moves its online video store to the cloud

The Amazon tie-in also takes advantage of the e-tailers’ expertise in ‘cloud’ computing. Since the Roku digital video player is only capable of streaming not downloads, purchases are stored on Amazon’s own servers, making it possible, for example, to begin viewing a movie on the PC and then continue on the TV via a Roku set-top box.

Video demo courtesy of NewTeeVee after the jump…

Amazon VOD on the Roku from Chris Albrecht on Vimeo.

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last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

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