Forget channel surfing, Web surfing is the future of television, Netflix CEO Reed Hastings tells CNNMoney.com.
In five to twenty years, says Reed, “the way that consumers will interact on the big screen will be similar to the way they interact on a laptop screen.” Instead of switching channels, they’ll visit online video destinations as the web becomes “the universal paradigm that’s gonna subsume and embrace the User Interface on all of these systems” [PC, TV and Mobile].
“In the long term what we’ll see is a web browser like IE or Chrome or Safari or any of these in the television, and the way that consumers will interact on the big screen will be similar to the way they interact on a laptop screen. That is with a web oriented paradigm and they’ll go to CNN.com or Netflix.com or ESPN.com as apposed to specific channels. So think of websites, over time, replacing channels… Over maybe 5 to 20 years.”
For a long time now, Microsoft has made the rather lofty claim that the company’s XBox 360 was the biggest social network on TV. For the most part that was in reference to XBox Live – the games console’s online service – and its integration with Windows Live Messenger, Microsoft’s cross platform Instant Messaging service (Windows, Mac and mobile). Yesterday, however, Microsoft announced at E3 that the XBox 360 will soon be adding support for two competing social networks – Twitter and Facebook – making the XBox 360 undoubtedly the most socially networked set-top box, but not necessarily a Microsoft-owned social network the biggest one on the television. I’m not sure how Windows Live Messenger user numbers and Facebook’s compare in terms of cross-over with XBox Live membership but it’s nonetheless significant that Microsoft has chosen to embrace two competitors.
It’s not the first time that Netflix functionality has been added to Microsoft’s Media Center software, but today the two companies released an official plug-in for the PC to TV platform.
Through a formal partnership, users of the Vista edition of Microsoft Media Center (not XP) can now access almost all of Netflix’s online features via the software’s TV-friendly “10-foot” User Interface, including browsing Netflix’s DVD library, editing their DVD and Watch Instantly queues, as well as stream movies and TV episodes from the company’s 12,000 strong library.
April 13th, 2009 | Posted in Net TV | Comments Off
While Netflix streaming has been an XBox 360 exclusive for quite a while now, we’ve known for a long time that the video rental company harbored greater games console ambitions. CEO Reed Hastings said as much all the way back in October 2007, and Netflix has sinced followed up with a number of customer surveys exploring demand for PlayStation 3 and Nintendo Wii support.
More proof that Netflix is serious about widening support beyond the XBox 360 emerged today after a recent job advertisement on Monster.com was spotted seeking a lead engineer responsible for the company’s “gaming platforms” – plural.
March 26th, 2009 | Posted in Mobile, Net TV | Comments Off
A few Internet TV-related stories have been doing the rounds over the last few days that I’ve not yet had a chance to comment on. Here’s a quick catch-up.
BlackBerry to launch video download service
Research In Motion is close to launching a a full-episode television service for the company’s line of BlackBerry smartphones. An official announcement could come as early as next week at CTIA, reports NewTeeVee. Interesting tidbits include:
It will be an unlimited monthly subscription service for a fee
Once a user orders a program, the content will be downloaded in the background over Wi-Fi
Multiple broadcast and cable networks have licensed content for the service
As NTV notes, utilizing WiFi rather than 3G to deliver episodes to the phone enables RIM to bypass carriers, while at the same avoiding the inconvenience of side-loading content via a PC (iTunes style). Obviously it would be preferable to offer both options – WiFi and 3G – but that would likely mean sharing revenue, something that RIM, like Apple, is keen to avoid. As it stands, any direct paid-for content offering from RIM won’t sit well with carriers who still insist on owning the customer.
It was only last week that I questioned whether Netflix had a large enough online video library to justify offering a streaming-only subscription plan, but with today’s news that the service has bagged itself a boat load of “South Park” content, they’re certainly putting their money where their mouth is.
The New York Times reports that Netflix beat competitors Hulu and Joost to a deal by offering a guaranteed cash payment rather than a share of future advertising revenue, the latter being a far less enticing proposition during this ad-shy economic downturn.
“There was no talk of ad splits or guarantees or advances, just a payment for a show Netflix seemed really happy to have,” Matt Stone, co-creator of South Park, tells NYT. “We’ve never given the show to anybody else to stream, but we like Netflix as a service. We use it.”
Revenue generated from Netflix, who have licensed the first nine seasons of South Park, will be shared 50/50 with the show’s production partner Comedy Central.
No longer limited to Netflix support-only, today Roku announced that its $99 set-top box, following a software update, can now be used to rent and purchase movies and TV shows from Amazon’s Video-On-Demand (VOD) service.
Amazon VOD (US-only) has a library of over 40,000 movie and TV titles, with new releases offered on the same day they are released on DVD, something that Netflix is currently unable to match, instead focusing more on back catalog material offered as part of a fixed monthly subscription that also includes traditional DVD rentals by post. In this sense, the two services both compete and complement each other, depending on how much and what kind of content customers want to consume.
The Amazon tie-in also takes advantage of the e-tailers’ expertise in ‘cloud’ computing. Since the Roku digital video player is only capable of streaming not downloads, purchases are stored on Amazon’s own servers, making it possible, for example, to begin viewing a movie on the PC and then continue on the TV via a Roku set-top box.
I thought it was a bit of a non-story when Netflix CEO Reed Hastings first mentioned that the company would at some point in the future offer customers a streaming-only subscription – 2010 was mentioned as a possible time frame – as frankly it’s kind of obvious that one day this will be case. The DVD format won’t last for ever, although it’s not going away any time soon, and is gradually being replaced by on-demand Internet delivered video. This week the company’s Chief Financial Officer Barry McCarthy echoed Reed’s comments, saying that a streaming-only plan will be launched in the “foreseeable future”.
However, while Netflix certainly has the distribution for a streaming-only service – Windows, Mac, set-top boxes, Blu-ray players and Microsoft’s XBox 360 games console – I’d argue that it doesn’t yet have a large enough streaming content library alone to pull in many additional subscribers.
In a joint announcement, Microsoft and Netflix have put out some numbers on the success of Netflix’s ‘Watch Instantly’ Internet TV service on Microsoft’s XBox 360 games console. 1.5 billion minutes of Netflix content has been streamed, with a total of one million Xbox Live Gold Members activating Netflix on their accounts. Considering that Netflix on XBox only went live three months or so ago, that’s pretty impressive by anybody’s measure.
January 5th, 2009 | Posted in Net TV | Comments Off
With the Consumer Electronics Show just around the corner, it’s traditional for companies to push out a flurry of pre-show announcements, hopefully clearing the way for more exciting news. Today, a number of industry players announced partnerships relating to getting Internet content onto the TV – a theme that will, once again, be prevalent at CES.
Roku and Amazon
Roku’s set-top box will soon be adding support for the streaming version of Amazon’s on-demand video service. Previously, the hardware was a one trick pony, with Netflix ‘Watch Instantly’ functionality only. From the press release: “Beginning in early 2009, the Roku Player… will offer access to Amazon Video On Demand’s more than 40,000 commercial-free movies and television shows enabling Roku customers for the first time to watch new release movies titles instantly.”
The roll out of TiVo’s support for Netflix’s ‘Watch Instantly’ Internet TV service is now complete, reports Zatz Not Funny. As of today, “TiVo Series 3, HD, and HD XL subscribers who also partake in an unlimited Netflix plan will be able to stream a wide variety of video content at no additional cost.”
Dave Zatz’s verdict:
While the hybrid Netflix+TiVo interface isn’t as snappy as my Xbox or Roku boxes, receiving Netflix digital video on a DVR – a primary television set-top box – is extremely significant. Also notable, this represents the first time TiVo has facilitated high definition Internet video.
Dave’s only real complaint is that there’s not enough compelling content available through Netflix’s streaming catalog, something that should improve over time.
As I noted when Netflix first made the announcement, adding support for TiVo marks an impressive six months for the company in which it has delivered on its promise to bring its Internet TV offering on to many devices beyond the PC: Netflix streaming is now available on game consoles (Microsoft’s XBox 360), set-top boxes (Roku), DVRs (TiVo) and Internet connected DVD players (LG and Samsung).
Check out ZNF’s video demo of Netflix on TiVo after the jump…
November 5th, 2008 | Posted in Net TV | Comments Off
More Netflix news…
Netflix is promoting trials of its ‘Watch Instantly’ streaming video service with select Xbox 360 games, reports Streaming Media’s Dan Rayburn.
In a joint marketing effort with partner Microsoft, a 48 hour ‘Gold’ pass to XBox Live that includes the Netflix promotion, can be found in the box of US retail copies of the newly released James Bond game, although access to Netflix on XBox 360 won’t be available until later this month when the previously announced Dashboard update is rolled out. Rayburn says this is the “the beginning of what is expected to be some massive marketing efforts by both Netflix and Microsoft for the new service.”
Forget channel surfing, Web surfing is the future of television, Netflix CEO Reed Hastings tells CNNMoney.com.
While Netflix streaming has been an 
Research In Motion is close to launching a a full-episode television service for the company’s line of BlackBerry smartphones. An official announcement could come as early as next week at CTIA, 
It was only last week 
No longer limited to 
I thought it was a bit of a non-story when Netflix CEO Reed Hastings first mentioned that the company would at some point in the future offer customers a streaming-only subscription – 2010 was mentioned as a possible time frame – as frankly it’s kind of obvious that one day this will be case. The DVD format won’t last for ever, although it’s not going away any time soon, and is gradually being replaced by on-demand Internet delivered video. This week the company’s Chief Financial Officer Barry McCarthy 
With the Consumer Electronics Show just around the corner, it’s traditional for companies to push out a flurry of pre-show announcements, hopefully clearing the way for more exciting news. Today, a number of industry players announced partnerships relating to getting Internet content onto the TV – a theme that will, 
The roll out of TiVo’s support for Netflix’s ‘Watch Instantly’ Internet TV service is now complete, 
Netflix is promoting trials of its ‘Watch Instantly’ streaming video service with select Xbox 360 games, reports 
