Internet TV partners: Intel and Adobe, Roku and Amazon, Netflix and LG

With the Consumer Electronics Show just around the corner, it’s traditional for companies to push out a flurry of pre-show announcements, hopefully clearing the way for more exciting news. Today, a number of industry players announced partnerships relating to getting Internet content onto the TV – a theme that will, once again, be prevalent at CES.

Roku and Amazon

Roku’s set-top box will soon be adding support for the streaming version of Amazon’s on-demand video service. Previously, the hardware was a one trick pony, with Netflix ‘Watch Instantly’ functionality only. From the press release: “Beginning in early 2009, the Roku Player… will offer access to Amazon Video On Demand’s more than 40,000 commercial-free movies and television shows enabling Roku customers for the first time to watch new release movies titles instantly.”

LG and Netflix

LG and Netflix’s partnership isn’t new but it’s taking a new turn hardware-wise. This time, LG is to bypass the set-top box altogether, adding Netflix streaming support to new range of Internet connected TVs.

Intel and Adobe

Flash video coming to a TV near you if Intel and Adobe have their way. The two companies announced that they are collaborating to bring Adobe Flash to Intel’s Media Processor CE 3100, a chip designed for set-top boxes, Blu-ray Disc players, digital TVs and other consumer electronics. This is expected to pave the way for “richer and more seamless Web-based and video viewing experiences”, according to the joint press release. It’s more evidence of Intel’s intention to further spread its wares beyond traditional PCs, and in particular new Internet-connected TVs — see Deja vu: Internet ‘widgets’ coming to the TV in 2009.

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last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

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