South Park fans rejoice (“Kenny” to live online forever).
Following a successful experiment with “The Daily Show”, MTV Networks will make every episode of “South Park” available free online sometime next year, as part of the company’s wider distribution strategy “to reach consumers everywhere” (see the Reuters report).
The lesson learnt by MTV Networks subsidary, Comedy Central, when it made the entire archive of “The Daily Show” available for streaming online, is that Internet TV viewing can lead to more traditional television viewing. In other words, The Daily Show’s television viewing figures are up not down, even though fans are able get an unlimited fix via the show’s own website. Continue reading »