A little over fifty days after Vudu launched its set-top movie box and download service (see our review), the company has slashed the price of its hardware from $399 to $250.
Will the price cut give Vudu a much needed boost in the face of increasing competition? I’m not so sure. But it’s a start.
The company still faces a real challenge in persuading consumers to pony up the cash needed to buy the Vudu box in the first place, on top of renting the movies themselves. Instead, Vudu should bundle a number of rentals free with every box purchased. Or better still, turn Vudu into a subscription service similar to Netflix, with a minimum contract — say twelve months — and give the box away for free.
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