The National Basketball Association has joined Major League Baseball and the National Hockey League on Joost, the broadcast-quality Internet television service.

The NBA and Joost announced today the launch of the NBA Channel, which will provide fans around the world with access to “Instant Classic” games and video highlight packages for the remainder of the 2007-2008 season. Content also includes a variety of “Top 10” lists from the NBA Video Vault.

“By making games, highlights and shows available on Joost, the NBA is ensuring that its fans can enjoy the action where they want, when they want, while simultaneously interacting with other fans around the world,” said Yvette Alberdingk Thijm, Joost executive vice president for content strategy and acquisition

The NBA deal comes months after a similar partnership was negotiated between Joost and Major League Baseball. Joost also offers a channel for the NHL.

The addition of the NBA on Joost is another example of a major U.S. professional sports league evolving its Internet and new media strategies to reach beyond its Website to provide its content and brand to as many distribution channels as possible.

From YouTube’s continued dominance, the television networks’ newfound willingness to experiment online, the rise of the desktop Internet TV application, and a number of new PC-to-TV devices and set-top boxes — it’s been a big year for Internet TV in all shapes and forms. In this post we look back at 2007 through the lens of last100’s coverage, highlighting some of the important stories and trends, and how they point to what we might expect for Internet TV in 2008.

Also see: Digital music: 2007 year in review

YouTube dominates

While the market for Internet TV is growing steadily — survey after survey shows that people are consuming more video online than ever before — as 2007 draws to an end, Google-owned YouTube is still the number one video destination site.

This isn’t just true in terms of traffic but also in terms of “mind share”; when people talk about online video they often refer only to YouTube. As a result, a number of hardware companies have added YouTube support to their devices in 2007, such as YouTube-compatible cameras and mobile phones capable of viewing and publishing video to YouTube.

And then there’s the strong relationship between Google and Apple, which this year has led to YouTube support being added to both the AppleTV and iPhone, with a change in the video format to boot. Apple successfully persuaded YouTube to start re-encoding its video catalog to the much higher quality (and Apple-preferred) H.264 codec.

Not one to rest on its laurels, YouTube introduced a number of new features of their own, including a redesiged player, the introduction of interactive overlay ads, better copyright filtering, and — like many Google properties — improvements to its mobile offering.

Steven Soderbergh is being followed by a Jackass.

Soderbergh, the acclaimed director of such hits as “Erin Brockovich”, “Ocean’s Eleven”, and “Traffic”, tested the traditional delivery method of Hollywood films by debuting the low-budget 2006 movie “Bubble” simultaneously in theaters, on HDNet, and four days later on DVD.

Soderbergh’s experiment was a far cry from the usual practice of debuting a major film in theaters first. One slight deviation has been films released straight to DVD, but those are usually low-budget, low-brow entertainment.

Now Paramount Pictures is releasing what it says is the first studio-backed feature film to premier online. On Dec. 19, the studio will make the latest installment in the “Jackass” franchise — the cleverly-named “Jackass 2.5” — available through Blockbuster’s Movielink service (The New York Times).

“Jackass 2.5” will include footage left over from “Jackass 2”, which earned more than $70 million at the box office, and new antics before “Jackass 3” is released in 2008. “There’s more vomiting, nudity, and defecation,” one executive told The NYT. “The stuff that consumers really want.”

This is a guest post by Guinevere Orvis. Guinevere is a Web Producer in Toronto, Canada working both freelance and in the broadcast industry for Alliance Atlantis, CTVglobemedia and currently CBC. She has 10 years experience in the online space and specializes in social media, online marketing and content production.

If you’re a TV exec, there’s a magical number that you worship to measure your show’s success… those digits handed down on high from Neilsen ratings. Traditionally, little else mattered, but the television landscape is drastically changing. Is it time our success measurement tools change too?

Our online audience numbers have grown to a level where they’re demanding serious attention. Show promotions, trailers and clips that broadcasters are pushing on YouTube and other video sharing sites are getting more views than some shows do. Television is reaching a milestone where online is veritably driving on air viewership. Neilsen TV isn’t the only game in town anymore. If we are going to understand what our audience wants, we have to consider a bigger picture.

So, if YouTube numbers matter, what about members on a Facebook fan group? What about mashups and fan art? How about BitTorrent downloads? Yeah you heard me: maybe we should use unsanctioned downloads of our shows as a measurement of legitimate demand.

More evidence of NBC Universal’s anybody-but-iTunes strategy comes with news that the company is partnering with SanDisk. Reuters reports that as of January new shows from NBC’s broadcast network and cable channels will be available on Fanfare, SanDisk’s newly launched Windows-only video download service. The initial content lineup will include “The Office”, “Heroes” and “30 Rock.”

Fanfare, in combination with SanDisk’s TakeTV device, offers a way of getting paid-for video content downloaded via a PC onto a television. We’ve previously covered TakeTV, where we described it as taking a much simpler approach compared to the many media extenders on the market by negating the need for a home network. “Instead, content is physically shuttled from a PC to a TV via a dedicated USB stick and docking station.”

Meanwhile, Vudu’s set-top box (see our review) has landed some television content of its own. Crave reports that, as of today, TV episodes from Fox are available for purchase priced at $1.99 each, the same price as TV shows on Apple’s iTunes Store. The lineup covers twelve shows including “24”, “Buffy the Vampire Slayer”, “Family Guy”, and “My Name is Earl”.

This is a guest post by Muhammad Saleem, a social media consultant and a top-ranked community member on multiple social news sites.

It was called a stupid idea at first and then ridiculed for its name. But once people had a chance to look at the site’s lineup of shows and try it out, it was praised as a worthy competitor. The service I’m talking about is of course Hulu, the multi-million dollar online television streaming (video on demand) venture between NBC Universal and News Corp. Most people haven’t had the chance to try the service yet because of the highly exclusive closed private beta but today we are talking with Matt, who has found a way to get around the “closed private beta” problem without breaking any rules.

Most online video services allow you to embed the videos into blogs and websites in an effort to increase their branding and in the hopes of driving traffic back to the originating site. But what would happen if someone took all your embeds and called it a day? Let’s find out.

Watching a favorite show you missed on television on the Internet is increasingly popular, two recent studies show.

Horowitz Associates found that 16 percent of high-speed Internet users watched at least one full-length TV program online during a week, double the number from last year. Horowitz just released its report: Broadband Content and Services 2007. (Online Media Daily account.)

The Nielsen Company found that 25 percent of the 1,599 Americans surveyed in October have watched full episodes of a TV program in the past three months. (New York Times.)

Both studies point to the increasing popularity of full-length streaming video on the Internet.