According to a study carried out by the Pew Internet & American Life Project, 57% of U.S. adults online have used the Internet to watch video, with 19% doing so on any typical day. And, perhaps predictably, the percentage increases as we move further down the age range.

More interestingly, over half of those that had accessed online video said that they share links to the videos they find with others — evidence of the viral opportunities offered by Internet TV — with young adults being the most active sharers of online video. Two in three (67%) video viewers ages 18-29 send others links to videos they find online, compared with just half of video viewers ages 30 and older.

Other social activities, such as rating, commenting and uploading, follow a similar trend, with young adults being the most active.

However, perhaps less predictably, the report notes that younger adults are more likely to have paid for online video. Although overall only 7% of those who watch online video said that they had paid for access, this increases to 10% for adults aged 18-29, compared with 3% for those aged 50-64.

If you enjoyed this post, make sure you subscribe to the RSS feed!

Other posts that may be of interest

• Finding video clips of favorite TV shows easier with TV Guide Online
• FyreTV: adult industry gets its own dedicated set-top movie box
• Online video usage on the up; YouTube still dominates
• Could RealPlayer 11 encourage more DRM?
• Watching full-length TV programs on Internet increasingly popular
• NewTeeVee Live: MTV exec proposes antidote to piracy

This entry was posted on Monday, July 30th, 2007 at 11:07 am and is filed under Net TV. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.