The National Basketball Association has joined Major League Baseball and the National Hockey League on Joost, the broadcast-quality Internet television service.

The NBA and Joost announced today the launch of the NBA Channel, which will provide fans around the world with access to “Instant Classic” games and video highlight packages for the remainder of the 2007-2008 season. Content also includes a variety of “Top 10” lists from the NBA Video Vault.

“By making games, highlights and shows available on Joost, the NBA is ensuring that its fans can enjoy the action where they want, when they want, while simultaneously interacting with other fans around the world,” said Yvette Alberdingk Thijm, Joost executive vice president for content strategy and acquisition

The NBA deal comes months after a similar partnership was negotiated between Joost and Major League Baseball. Joost also offers a channel for the NHL.

The addition of the NBA on Joost is another example of a major U.S. professional sports league evolving its Internet and new media strategies to reach beyond its Website to provide its content and brand to as many distribution channels as possible.

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This entry was posted on Monday, December 17th, 2007 at 8:17 pm and is filed under Net TV. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.