Watching a favorite show you missed on television on the Internet is increasingly popular, two recent studies show.
Horowitz Associates found that 16 percent of high-speed Internet users watched at least one full-length TV program online during a week, double the number from last year. Horowitz just released its report: Broadband Content and Services 2007. (Online Media Daily account.)
The Nielsen Company found that 25 percent of the 1,599 Americans surveyed in October have watched full episodes of a TV program in the past three months. (New York Times.)
Both studies point to the increasing popularity of full-length streaming video on the Internet.
The Nielsen study notes that ABC.com (50 percent), NBC.com (41), CBS.com (37), and Fox.com (24) were the most watched, with other Internet-based alternatives YouTube (17) and iTunes (15) used less often.
Horowitz notes that television is still the preferred delivery platform, with 70 percent of Internet users saying they watch TV online because they missed an episode on television. Some watch a show on TV, then watched it again on the Internet. Others watched a program because someone recommended it.
As NewTeeVee wrote today, the increase in watching full TV shows online bodes well for the networks’ streaming strategies and for Hulu, a joint venture between NBC and News Corp. (Fox).