Right in time for its first anniversary, video site Hulu has announced that it is dipping its toe into social networking. Similar to competitors CBS-owned TV.com, Joost and Sling.com, the NBC Universal and News Corp. joint venture is rolling out a feature its calling ‘Hulu Friends’ whereby users can create profiles and, optionally, share their viewing activity with other members of the site. Contacts/friend-lists can be imported from both Facebook and MySpace, along with popular web-based email services, such as GMail.
The upside for Hulu, presuming they can persuade users to join yet-another-social network: As paidContent notes, “the direct sharing of video preferences and content within Hulu will make it much more easy to track what individuals are watching and hence, make them more targetable for ads.”
It was only last week
No longer limited to
I thought it was a bit of a non-story when Netflix CEO Reed Hastings first mentioned that the company would at some point in the future offer customers a streaming-only subscription – 2010 was mentioned as a possible time frame – as frankly it’s kind of obvious that one day this will be case. The DVD format won’t last for ever, although it’s not going away any time soon, and is gradually being replaced by on-demand Internet delivered video. This week the company’s Chief Financial Officer Barry McCarthy
Set-top box movie service Vudu claimed a first today, offering download to-own movies in HD, albeit with a very limited catalog and high prices.
Hoping to move beyond being a geek’s favorite boutique gadget to something more mainstream, Chumby is partnering with chip maker Broadcom to make it easy for consumer electronics companies to embed its widget platform into Internet-connected TVs, Blue-ray players and set-top boxes.
I may have
In a joint announcement, Microsoft and Netflix have put out some numbers on the success of Netflix’s ‘Watch Instantly’ Internet TV service on Microsoft’s XBox 360 games console. 1.5 billion minutes of Netflix content has been streamed, with a total of one million Xbox Live Gold Members activating Netflix on their accounts. Considering that Netflix on XBox only went live three months or so ago, that’s pretty impressive by anybody’s measure.