Hanging out at the Apple Store the other day, an elderly woman buying a second iPhone was overheard talking to a sales person, who just nodded and never delivered a sales pitch. “I guess I’d better get an Apple computer,” the woman said, noting her satisfaction with the first iPhone purchase. “I’ve always been a Windows person.”
It’s here again, the Halo Effect — only this time it isn’t an iPod helping to increase sales of Apple computers. It’s the iPhone possibly affecting the sales of Apple products and introducing mobile video to a larger audience.
Research firm Interpret said Tuesday (press release) that 63 percent of iPhone users have already used the device to watch video, compared with just 28 percent of regular cell phone owners using video-enabled equipment. Fifty-one percent say they’ve also watched a YouTube video on their phone, 46 percent have watched a music video, 34 percent have watched the news, and 32 percent have watched a movie trailer.
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