Ad-funded mobile network goes live in the UK
by Steve O'HearSeptember 24th, 2007 | Posted in Comms, Mobile |
Would you welcome spam onto your mobile phone in return for free text messages and voice minutes? Blyk, a new mobile network for 16 to 24 year olds which launched in the UK today, believes that the answer is yes.
The idea behind the virtual network operator (infrastructure is provided by France Telecom’s Orange) is to match brands to users, through targeted advertising in the form of multimedia messages (MMS). Up to six messages will be sent per-day, with users rewarded with 43 minutes of voice calls and 217 text messages per-month, after which they can pay to “top up” their SIM card for more minutes and texts. Stay within the “free” limits, and thanks to advertising, you’ll never have to pay a mobile phone bill again.
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More Internet TV action this week from one of the major networks. 
It’s fascinating watching the major U.S. television networks fine-tune
NBC have announced that they will be launching a new TV catchup service called “NBC Direct” which will enable users to download and view some of the network’s more popular shows — free of charge — for up to one week after broadcast (after which downloads will expire, similar to catchup services
Highlights of hard hits, game-winning plays, and bloopers are always popular on the evening’s sports cast, but they’re assembled by production crews at TV stations and networks. You’re left sitting on the couch, remote control in hand.
NBC Universal
ElectronicsWeekly
Rest at ease, iTunes. SpiralFrog is no prince.

