Top digital lifestyle news
This week kicked off with Apple announcing a release date for the iPhone backed by three television commercials. We took an in-depth look at each advert and concluded that the campaign’s strategy is to emphasize the rich user experience and the iPhone’s Internet and multimedia functionality — an area where Apple clearly feels the device trumps its competitors — with a constant theme being that the iPhone just happens to make calls too.
With Apple’s developer conference opening on Monday with a Steve Jobs keynote speech, we put out reputation on the line and published five predictions.
In more Nintendo-related coverage, guest writer Tim Robertson looked at the Wii’s media capabilities and concluded that support for external media seems like an after-thought, but that viewing online video, using the consoles built-in browser, worked well.
In a post titled ‘SlingBox: television networks’ friend or foe?‘ we wrote about Sling Media’s SlingBox, a place-shifting device which connects to a home’s TV signal (cable box, digital tuner or PVR) and then ’slings’ that signal over a broadband connection to either a PC or cell phone — noting its turbulent relationship with old media companies.
Our other feature this week was a report on the hiring of Joost’s new CEO, and future plans to integrate the online television service into a set-top-box or mobile phone.
In our poll of the week we’re asking if you’ll pony up the cash for an iPhone? Research in America shows that the average iPhone early adopter will be male, in their late 20s to early 30s, affluent, and lives on the East or West coast.
That’s a wrap for the week! Enjoy the weekend.