The good news: Major U.S. television networks continue to embrace Internet technology and are putting their shows on the Web for online viewing, just like they did last year.
The bad news: Their online offerings remain sporadic; their Internet strategies feel like “we have to” rather than “we want to”; and — worst of all — they still haven’t embraced the idea that we are living in a new digital world, with different rules, participants, and expectations all around.
We’ve looked at the online offerings of the five major networks — ABC, CBS, NBC, Fox, and The CW — and sadly no one is blowing the game wide open, although they’re trying. To their credit, the networks are offering some of their top-rated shows online, viewable on their own websites.
But to their discredit, the networks don’t provide streaming for all of their shows, prime time or not, and streaming schedules vary widely. While video quality continues to improve, many networks have crowded and difficult to use interfaces, which detracts from the fun of watching a favorite TV show. Sometimes it’s just not worth the effort.
Here’s our journey through the land of network streaming. Continue reading »

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