In an effort to make money from YouTube, Google introduced this week an e-commerce component to the popular video-sharing site that allows users to click buttons to buy music, video, and games from iTunes or Amazon.
The idea has merit, but its execution — at least in this early stage — is in need of improvement. It’s not unlike other Google initial-release products.
Here’s how it works: The Good
Say you’re messing around on YouTube and you watch a video from an artist you like — Katy Perry or Raphael Saadiq. Just underneath the video, below the ratings and the sharing and social network links, there are two buttons to download the song or video from Amazon’s MP3 store or iTunes.
Clicking on either one takes you directly to the song at either store. The purchase process is exactly what you’re used to at AmazonMP3 or iTunes.
“If you like the song, you don’t need to leave Google or leave the site to buy it,” Bakari Brock, business affairs counsel at YouTube, told The New York Times. [See also Advertising Age]
That’s not exactly true. Clicking on Amazon, of course, takes you to AmazonMP3, while clicking on iTunes takes you to, naturally, iTunes. But you still leave YouTube, although the page you were viewing remains intact.
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