Apple is gambling against Flash. Microsoft is hedging its bet.
Just two weeks ago, Apple CEO Steve Jobs said the scaled-down, cellphone-friendly version of Flash, dubbed Flash Lite, just wasn’t good enough for the iPhone because it would spoil the phone’s “full web experience”.
With so much Flash content on the Web — in the form of videos, ads, casual games — Job’s proclamation was viewed by some as a major disappointment in the evolution of the iPhone.
Today Adobe said it has licensed Flash Lite (and Reader) to Microsoft for use in smartphones operating the Windows Mobile OS. Microsoft does not manufacturer these phones like Apple does the iPhone; rather, it licenses Windows Mobile to cell phone makers like Samsung, LG, Motorola, and Sony Ericsson.
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