We’re obsessed with keeping score. And not just in sports. In politics, movie box office takes, the number of times Meredith and McSteamy glance longingly at each other in “Grey’s Anatomy.”
And YouTube. We love to see the YouTube balloon keep expanding, which means that online video is growing, breaking into the mainstream even more, and will one day rule the networks.
Comscore issued its July Website traffic and online video report and one number stands out: 5 billion. Comscore estimates that U.S. online videoaholics watched an average of 235 minutes of video, with 91 million viewers watching 5 billion videos on YouTube.
That’s 54.8 videos per viewer. In one month.
Just for grins, 51.4 million viewers watched 400 million videos on MySpace, about 8 videos per viewer.
Overall, Comscore says that 75 percent of the total U.S. Internet audience watched online video in July.
Marshall Kirkpatrick over at ReadWriteWeb asks a question that has been on my mind for a while: How accurate are the Comscore numbers? Are they any better than Hitwise, another analyst firm that has argued the online video market in general is declining — except for YouTube.
Numbers and statistics, of course, are subject for interpretation and barroom debate. The trend I see is right here in the house: The Kid, now a freshman in high school, has been spending even more time than usual watching YouTube videos. So are her friends. No one comes over any more to hang out and watch TV or a movie. They hang out and watch YouTube.
It’s The Kid’s TV channel of choice. After all, you can only watch MadTV’s “Can I Get Your Number” sketch twice — once if you happen to catch the original airing and a second time in rerun. On the Web and on YouTube, you can watch it over, and over, and over, and over.


Another major player enters the PC to TV space. Verizon is currently beta testing web video on their set-top boxes,
Although
It’s no secret that
Owners of HP’s line of Internet-connected MediaSmart High Definition TVs, and the yet-to-be-released MediaSmart Connect set-top box, will soon be able to enjoy content from the Google-owned video sharing site “full screen” on their HDTVs, as well as log-in to their YouTube account via remote to share videos and playlists with other users.