I’ll admit that when I first heard about 3UK’s MiFi offering and similar devices from other mobile networks, I didn’t really see the appeal.
The tiny gadget – about the size of a typical candy bar phone – uses its own built-in 3G modem to create a mobile broadband-powered WiFi hotspot, which, optionally, several devices can connect to. In my experience, however, mobile broadband isn’t the quickest (not helped by the fact that I sit in front of a fiber-optic connected laptop most of the day), so it’s not something that I’d instinctively want to share. But…
Now that I’ve actually used the MiFi, I totally get it.
It’s not just about sharing a single 3G connection with others – though at times this could be a life saver – but the flexibility the MiFi offers through the ability to add mobile broadband to devices that aren’t compatible with a USB 3G dongle but that do have support for WiFi.
UK carrier 3 has teamed up with Spotify to offer a mobile tariff that includes a premium subscription, no ads and mobile usage, for the popular European (US launch pending) music streaming service. While the offer in itself is news worthy – it’s quite an attractive deal (more below) – perhaps more interesting is that the model may well point to the future of paid-for music.
Prior to 3’s offering, those wanting to utilize Spotify’s service on their handset were required to take out a premium subscription costing £10 per month in the UK. That’s quite high when competing against “free”, such as ad-supported offerings (including Spotify’s own, which prohibits mobile access) or illegal file downloads and the like.
However, by burying the premium subscription within a user’s monthly mobile tariff the service begins to enter the needed “feels like free” territory that self-proclaimed media futurist Gerd Leonhard has been talking about for years.
Vodafone HTC Magic running on a SIM Zero contract on 3
As my obsession with mobile continues – the new frontier – I’ve made the decision to take out a second mobile phone contract. But with a twist. I don’t plan to make (or receive) a single call on handset number two. Instead, it will be used for data only (Web browsing, third-party Internet-connected apps and email).
June 2nd, 2009 | Posted in Mobile, Social | Comments Off
Hutchison-owned INQ, makers of the Skype phone and INQ1 – dubbed the Facebook phone – is said to be targeting Twitter next, according to a Reuters report. That’s hardly surprising considering the rise in popularity of the ‘micro-blogging’ site and the large amount of media attention the service has garnered here in the UK, one of the primary markets for the INQ1 via mobile network “3″, which is also a subsidiary of Hutchison.
“This can really help open up and drive Twitter use on mobile when usage becomes part of your data package like on the PC”, Frank Meehan chief executive of INQ tells the news service. One again the proposition to carriers is that a low cost ‘Twitter phone’ would help to drive data usage and retention amongst mass consumers not just those who can afford a traditional ’smart phone’.
I’ll admit that when I first heard about 3UK’s MiFi offering and similar devices from other mobile networks, I didn’t really see the appeal.
UK carrier 3 
Hutchison-owned INQ, makers of the Skype phone and INQ1 – dubbed the Facebook phone – is said to be targeting Twitter next, according to a Reuters report. That’s hardly surprising considering the rise in popularity of the ‘micro-blogging’ site and the large amount of media attention the service has garnered here in the UK, one of the primary markets for the INQ1 via mobile network “3″, which is also a subsidiary of Hutchison.
