Today, Adobe launched version 1.0 of its new desktop Internet TV application.

The Adobe Media Player (AMP), built using the company’s Adobe Integrated Runtime (AIR) — a cross-platform technology designed to bring web-based applications to the desktop — is an aggregator and media player that enables users to subscribe to, download and playback Flash-based video. Included in the application is a directory of content provided by Adobe’s partners, including CBS, MTV Networks, Universal Music Group, PBS, CondéNet, and Scripps Networks or, alternatively, users can add content from any Flash/MPEG4 video source that provides an RSS feed. In this respect, AMP can be compared to the video podcast functionality of Apple’s iTunes or the open source Miro. However, neither iTunes or Miro (or even VeohTV, which features similar functionality) offer a way for providers to monetize their content through advertising. This is where the Adobe Media Player is attempting to fill a void.