More evidence of an iTunes backlash from the major record labels, 7digital announced that it has trumped Apple to become the first European download store to offer the Warner Music catalog DRM-free.
Starting today, 7digital customers in the UK, Ireland, Spain, France and Germany can purchase tracks from Warner in the MP3 format, playable on virtually any digital audio player including iPods. To promote the Warner coup, 7digital is making select albums from Warner Music’s catalog available for a limited period at the price of £5/€6.99.
In contrast, the only Warner tracks available on iTunes – in Europe or the U.S. – employ Apple’s FairPlay copyprotection technology, meaning that they are limited to playback on Apple-sanctioned devices such as the iPod, iPhone and AppleTV. And although Amazon’s download store sells music from Warner DRM-free, it’s currently only open to U.S. residents.
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