This is getting a bit embarrassing. Every few days a record label stands up and announces a new digital download scheme that will revolutionize the recording industry and save the environment.
OK, maybe not save the environment. We have Al Gore for that. But definitely the record industry. Somebody needs to save the recording industry, and it can’t always be Steve Jobs, so today it’s a dude named Rolf Schmidt-Holtz.
Schmidt-Holtz is the CEO of Sony BMG, the world’s second-largest record label behind Universal Music Group and ahead of Warner and EMI. Schmidt-Holtz told a German newspaper, Frankfurter Allgemeine Zeitung, that Sony BMG is working on a subscription service that would allow customers unlimited access to the label’s entire library for a monthly fee, roughly US$9-$12.
Best of all — besides saving baby seals — the Sony BMG plan will work on all digital music players, including the ubiquitous iPod. And maybe, just maybe, if everybody behaves and stops pirating music, customers “could keep some songs indefinitely — that they would own them even after the subscription expired,” Herr Schmidt-Holtz is quoted as saying.
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There used to be a time when you could only download legal digital music from the iTunes Store and a handful of little-known indie sites. Now there seems to be legal downloading on every street corner, with the record labels cutting deals with everybody except iTunes.
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