Viacom’s MTV Networks Group is expanding its online video reach and asserting better control over its content — and the advertising that goes with it — by signing deals to make its video available on five well-known social media sites and video portals, as well as Comcast’s broadband site.
Through the agreement with Dailymotion, GoFish, iMeem, MeeVee, and Veoh Networks, video fans will be able to view both short- and long-form content provided by MTV Network and embed the clips on blogs and social networking sites.
MTV Networks, which is best known for its pop culture brands like MTV, VH-1, Comedy Central, and Nickelodeon, has existing online distribution deals with AOL, Bebo, Fancast, Joost, and MSN. Extensive content is also available on its own sites for “The Daily Show with Jon Stewart” and “South Park.”
Viacom Chief Executive Phlippe Dauman told Reuters, “We’re at a phase of development of the Internet when we are seeing the accumulation of a lot of incremental changes that makes it easier for consumers and users to navigate information and entertainment online.”
MTV Networks will work closely with its partners to improve content offerings, engage users, co-market, optimize the programming lineup, and use filtering technologies to ensure copyright protection (read: ad revenue).
“We’re eager to get our content out there,” said Greg Clayman, MTV Networks executive vice president of digital distribution said to Reuters. “Our fans are already there.”