TiVo bridges the pizza to TV gap

Not content with trying to solve the PC to TV problem, TiVo has teamed up with Dominoes Pizza to “give broadband connected TiVo subscribers the ability to order pizza for delivery or pick-up, and track delivery timing, right from their TV sets.”

While ordering a pizza directly through the TV, all without leaving the couch, seems like a neat idea, it’s utility maybe limited, particularly for the laptop generation. As Dave Zatz points out, the 10 foot UI of a TiVo will have a hard time beating the efficiency of the 2 foot browsing experience provided by a PC. And since many people, myself included, already watch TV with a laptop (or netbook) at hand, why not just visit Dominoes’ website or any takeaway delivery service of choice, and place an order that way.

See also: I’ve jumped on the Netbook bandwagon

However, for those users that don’t always have a PC on their lap, the Dominoes integration could provide an additional revenue stream for TiVo, presuming the company is getting a healthy kick back from Dominoes. On that note, the pizza tie-in isn’t the only e-commerce feature integrated into the company’s set-top box. Users also have the ability to “find and purchase products on Amazon.com related to a customer’s favorite TV show” and can purchase cinema tickets through Fandango – all via their TiVo remote.

last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

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