Note to Motorola: Forget about the movies. Concentrate on getting cool new phones on the market. Otherwise, the movies won’t matter.
According to UK magazine New Media Age (via MocoNews and Ars Technica), troubled Motorola is rumored to be planning a movie service for its mobile devices. So far, only Paramount has licensed content to Motorola, but the phone maker is supposedly working out deals with other studios.
There are few details: no name for the service, no pricing, no idea if movies are for rent or purchase or both, if there is any DRM in place (we suspect so), or an official release date. The service may be available by the end of May.
Users will not be able to download movies directly to their phones. They’ll have to download flicks first to their PCs and then sync, or “sideload”, the content to their mobile devices. This doesn’t sound very inventive to us.
In fact, it sounds downright weird, all things considered. Does Motorola really think that offering a movie service that’s a semi-hassle to manage will entice more people to buy their phones? Is this the way Motorola plans to erase that $1.2 billion operating loss last year, or get investors excited when the company splits its mobile division from the rest of the company?
Our advice: Worry about getting cool new phones on the market to compete with Nokia, Apple, Samsung, LG, and the highly-anticipated Google-powered Android phones. Otherwise, Motorola has bigger problems than the latest Hollywood releases.