Back at the end of July we reported that CBS, home of The Masters and March Madness, and Nielsen Media Research were betting on gaming’s future. Now ESPN is getting into the game mix.
Gaming coverage on television isn’t new, but it’s interesting to see big names like CBS and ESPN dipping their big toes into the gaming pool. ESPN, the grand daddy of all sports television, has entered into a multiyear agreement with Major League Gaming (MLG) to provide exclusive online coverage of upcoming video game competitions.
The agreement includes streamed matches, player interviews, scores, and stats. ESPN will be onsite for each 2008 MLG Pro Circuit competition and will include content from the games in short segments on existing TV programs.
The temptation is to say that ESPN’s MLG gaming coverage is only online and that the cable network is not committing much valuable air time to MLG events on one of its cable channels. But think of this as a precursor of what’s to come. Continue reading »