Years ago, when product developers were thinking up what’s next, an obvious choice was electronic devices connected to each other, first through cables, then wirelessly as technology improved and the Internet became more important in our lives. At the center of this discussion was always Sony, the worldwide consumer electronics leader.
Sony invented the Walkman and portable music. It set the standard for high-quality television with the Trinitron and Wega. It popularized and legitimized gaming with the PlayStation. It seemed only natural that Sony would lead us into the brave new digital world.
Oddly, this never happened.
So the news today of Sony’s latest grand plan to rule digital entertainment rings hallow, even pathetic, as companies like Apple, Microsoft, Netflix, Amazon, and others forge ahead with innovative products and services. Sony, sadly, is left playing catch-up.
The highlights of Sony’s announcement include:
More networked devices
Sony Chief Executive Officer Howard Stringer outlined the company’s plan at a news conference in Tokyo. At the center of the initiative, Sony wants 90 percent of its electronic products to wirelessly connect to the Internet by 2011.
That seems a bit obvious. Shouldn’t every consumer electronics device connect to the Internet these days? Our refrigerators will. Our cars will.
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