UK carrier 3 has teamed up with Spotify to offer a mobile tariff that includes a premium subscription, no ads and mobile usage, for the popular European (US launch pending) music streaming service. While the offer in itself is news worthy – it’s quite an attractive deal (more below) – perhaps more interesting is that the model may well point to the future of paid-for music.
Prior to 3’s offering, those wanting to utilize Spotify’s service on their handset were required to take out a premium subscription costing £10 per month in the UK. That’s quite high when competing against “free”, such as ad-supported offerings (including Spotify’s own, which prohibits mobile access) or illegal file downloads and the like.
However, by burying the premium subscription within a user’s monthly mobile tariff the service begins to enter the needed “feels like free” territory that self-proclaimed media futurist Gerd Leonhard has been talking about for years.
The stars were already aligned: a preemptive PR strike, a premium business model, and regulators questioning anti-competitive practices with relation to the iPhone’s app store — making it less and less surprising that Apple should give Spotify the green light.
As of today, the iPhone version of the music streaming service is available for download from Apple’s official App Store — UK, Sweden, Spain, France, Norway and Finland only (with the U.S. debut planned for sometime next year) — while a mobile client for the Google-led Android has also launched. The app is free for either platform but you’ll need to be a Spotify premium subscriber — £10 per month in the UK — to access the service.
With Apple stuck between the FCC, Eurpean Union regulators and a hard place, I’m not that surprised to see the approval of music streaming service Spotify’s iPhone app. Apple today confirmed to paidContent that Spotify (currently Europe-only) has been given the green light and will be available in the App Store “very soon”.
While many had speculated that the app might be rejected by Cupertino on the grounds of ‘duplicating’ (read: competing with) the iPhone’s built in functionality — iTunes — I was confident that, especially in the current climate, Spotify would be approved.
I predict that Apple will in the end give Spotify the green light based on several factors. Avoiding monopoly accusations being one. Spotify’s pricing model being another (the iPhone app will only be available to premium subscribers so it’s far from a free-for-all). And then there’s Apple’s kludgy multitasking solution. The latter of which means that Spotify on iPhone will be unable to run in the background. Switch to a different app and the music stops.
One thing we don’t yet know, however, is if Apple has in anyway restricted any of the features of the Spotify iPhone app, in particular the ability to cache playlists for off-line playback. This feature alone means that Spotify competes more heavily with iTunes than other streaming music apps that already exist for the iPhone.
Overall though it looks like great news for Spotify and bodes well for the future of Rhapsody’s iPhone app, which is currently pending Apple’s approval.
Adopting a similar PR strategy to Spotify, U.S.-only music subscription service Rhapsody ($14.99-a-month) has published details of its iPhone app, mid submission process to Apple’s App Store. While submitting an app alone far from guarantees that it will ever see the light of day through Cupertino’s official channel, by showing off the app now, including a video demo (below), it does ensure that any dirty linen on Apple’s part is aired in public. It also helps to build consumer demand from existing Rhapsody subscribers who also own an iPhone in preparation for a backlash should the app be rejected.
May 28th, 2009 | Posted in Audio, Mobile | Comments Off
Spotify on the Google phone
Music streaming service Spotify already offers a very compelling desktop experience. The Mac and Windows client features the familiar iTunes-esque User Interface, a fast growing music catalogue and the ad-supported free-ness that is so popular with users who otherwise might source their music from P2P filesharing networks. That’s all well and good but ad revenue alone is unlikely to generate enough revenue for Spotify to stay in business. Instead, the company is hoping that over time enough users will opt for the monthly paid-for subscription version and it’s here that mobile could be key.
Now under the stewardship of Best Buy, Napster is taking yet-another-stab at offering a compelling music service since its glorious P2P days of yesteryear. This time round the company is touting the combination of unlimited streaming of its 7 million strong music library in combination with 5 DRM-free downloads per month, all for a monthly subscription of just five dollars. “Music fans now have the best of both worlds”, boasts the press release.
7digital has announced a partnership with AOL to integrate its music download store with AOL’s popular Windows-based music player Winamp, following similar deals with Spotify and Songbird.
Built using 7digital’s publicly available API, European users of Winamp can purchase tracks from 7digital’s six million strong MP3 catalogue through the application’s ‘Now Playing’ menu, as well as access additional artist, track and album information.
The partnership follows a similar arrangement with open source music player Songbird (a top ten digital lifestyle product of 08) and the new favorite kid on the block, music streaming service Spotify (last100 review), although in Songbird’s case, the 7digtal store is more prominent, featuring its own dedicated iTunes Store-esque menu item (see screen shot below).
The video demo of the upcoming version of Spotify for iPhone (and iPod touch) that was yanked from YouTube has reappeared via Tech Digest. The mobile version of the streaming music service looks as polished as Mike Butcher over at TechCrunch UK first reported, although now that I’ve had a few hours to ponder its existence, I can see a number of reasons why Apple may never allow Spotfy into the iPhone App Store. Spotify isn’t the only music streaming app for iPhone (and therefore iTunes competitor) but it differs in two crucial ways:
Unlike Last.fm or Pandora, specific tracks and whole albums can be streamed on-demand, as apposed to having to be content with the choices or recommendations of the app itself – with no limits aside from the size of Spotify’s music catalog.
According to reports, Spotify on iPhone is able to cache tracks referenced in the playlists it creates so that the service can still be used outside wireless coverage. This solves one of the major drawbacks of streaming-only offerings and makes Spotify a much more direct iTunes competitor. Interestingly, Slacker offers similar functionality in its Blackberry mobile app but stripped off-line plackback from the company’s iPhone version.
I recently hailed Spotify as my streaming music service of choice but bemoaned the lack of a mobile version. That’s set to change, reports my friend Mike Butcher over at TechCrunch UK, with a working version for Apple’s iPhone and iPod touch already in existence – though not yet publicly available through the App Store – along with a Symbian S60 version in development.
Interestingly, Butcher says that it’s rumored that the iPhone client will only be available to users who use the paid-for version of the service, which is certainly one way for Spotify to sell more subscriptions. Right now the audio ads that persist on the free version of Spotify aren’t intrusive enough to make me want to switch to the paid version, but adding more value through a mobile client could make the difference. Especially if playlists can be ‘cached’, as Butcher suggests, so that you’ll still be able to use Spotify on the go even when you’re without a wireless connection. This will also help to save on battery life too, which can an issue with any mobile streaming service, not just Spotify.
After viewing a video demo of Spotify running on the iPhone (which has since been yanked from YouTube), Butcher says that, with the addition of a mobile client, the service “could even give the iTunes store a run for it’s money”, since it gives instant access to millions of tracks. “Assuming Apple lets it into the App Store of course”.
My music streaming weapon of choice used to be Pandora, the Music Genome Project-based service in which a group of experts have analyzed the component parts or ‘genes’ of thousands of tracks in order to recommend like-minded music. I not only found its recommendations (play tracks similar to artist or genre x) to be more accurate than rival Last.fm, but also loved its simple User Interface, designed perfectly for when I’m in a lazy listening mood. The problem is that Pandora stopped being accessible from the UK a while back. Enter Spotify, a new music streaming service, which this week publicly launched in the UK.
UK carrier 3 has teamed up with Spotify to offer a mobile tariff that includes a premium subscription, no ads and mobile usage, for the popular European (US launch pending) music streaming service. While the offer in itself is news worthy – it’s quite an attractive deal (more below) – perhaps more interesting is that the model may well point to the future of paid-for music.
The stars were already aligned: 
Adopting a 
My music streaming weapon of choice used to be Pandora, the Music Genome Project-based service in which a group of experts have analyzed the component parts or ‘genes’ of thousands of tracks in order to recommend like-minded music. I not only found its recommendations (play tracks similar to artist or genre x) to be more accurate than rival Last.fm, but also loved its simple User Interface, designed perfectly for when I’m in a lazy listening mood. The problem is that Pandora stopped being accessible from the UK a while back. Enter 
