During the opening keynote at Nokia World, which kicked off today, CEO Olli-Pekka Kallasvuo was at pains to point out that the handset maker didn’t view Internet “services” as an interesting side business but that it was still the future of the company.
And along with music, messaging and turn-by-turn navigation, location-aware social networking, which the company calls SoLo, and other types of location-based services are key to this future. After all, Nokia has invested heavily in GPS-related technologies and applications, the boldest example being the $8.1 billion purchase of Navteq in late 2007.
What was and still is unclear is how much of Nokia’s SoLo strategy involves building out its own social networking offerings or partnering with and supporting established social networks. With today’s announcement of a tie up with Facebook and with it the death of the company’s own ‘Friend View’, with regards to the simplest of ‘SoLo’ applications — share my current location with friends — the handset maker has seen sense and decided to do the latter.
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