Zattoo (see last100 review), which offers live streaming of existing ‘over-the-air’ and cable television channels, is deceptively disruptive.
The technology, peer-to-peer, significantly lowers the cost of delivering Internet TV, while a legal loophole has allowed the service to expand its UK offering, without formal licensing agreements. The company’s business model also occupies a somewhat grey area, whereby an advertisement is displayed for 5 seconds every time a user switches channel, meaning that, technically at least, Zattoo isn’t placing ads inside of third party content. Continue reading »