Back in early October we inquired about the missing-in-action Slacker Player, the portable device from the free Internet radio service that’s taking a much different approach to digital music than the iPod or Zune. Where the heck was it?
Promised for the second quarter, the Slacker Player was nearing the end of the fourth quarter with nary an appearance. But Slacker just announced the availability of the player beginning Dec. 13, just in the nick of time for the Christmas rush.
The player, which was designed by Slacker and built by Taiwanese manufacturer Inventec, features a four-inch screen for displaying album art and bio information and a touch-screen scrollbar. It can play MP3 and WMA music files downloaded separately and comes in three sizes: 2 GB ($200), 4 GB ($250), and 8 GB ($300).
What interesting is that Slacker, which topped one million users in October, is attempting to attract customers through a different experience than Apple and Microsoft, the ones behind the market-leading iPod and high-profile challenger Zune.
“It’s entertainment at the push of a button,” Jonathan Sasse, Slacker vice president of marketing, told InformationWeek, “rather than downloading separate music files and managing playlists.”
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