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MTV to premiere Britney's latest video on Web first

britneyFor the second time in the past seven days, MTV Networks has chosen an alternative distribution method for new content. This time, MTV will premier Britney Spears’ new music video “Piece of Me” exclusively on its Web site.

Starting Friday at 11 p.m. ET, MTV.com will showcase “Piece of Me”, the second video off Spears’ recently released album “Blackout”, for 48 hours. Afterward, the video will go into rotation on MTV’s cable TV channels.

Just last week, Paramount Pictures and MTV announced they were using a different distribution strategy for the latest movie in the Jackass franchise, “Jackass 2.5.” It will be streamed free of charge before being released later on download-to-own services such as iTunes and Blockbuster’s Movielink and DVD.

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Comedian Hofstetter experiments with pay-what-you-want — and provides numbers

hofstetter dark side of the roomOne frustrating aspect of the Radiohead pay-what-you-want experiment is the lack of definitive numbers — yet. ComScore says this, Radiohead says that, the record industry says this, the artists say that.

The Radiohead experiment is now old news, but that doesn’t mean others will not attempt their own experiments. Following in the footsteps of Radiohead, Steve Hofstetter, an up and coming comedian with a strong Internet following among high school and college-age kids, has released his latest album “The Dark Side of the Room” on his Website. He’s believed to be the first comedian to take a pay-what-you-want approach.

Hofstetter’s last CD, “Cure For the Cable Guy”, reached No. 20 on the Billboard comedy charts, and he’s performed on VH1, Showtime, ESPN, and others, as well as his work being available at his Website and on YouTube. He’s extremely popular on MySpace and Facebook with hundreds of thousands of friends.

Hofstetter is no Radiohead, mind you, but it’s interesting to see all sorts of known, somewhat-known, and unknown artists experiment with the pay-what-you-want model.  What’s nice is that Hofstetter has provided real numbers:

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Of all movies, "Jackass 2.5" is first released straight to the Internet

jackassworldSteven Soderbergh is being followed by a Jackass.

Soderbergh, the acclaimed director of such hits as “Erin Brockovich”, “Ocean’s Eleven”, and “Traffic”, tested the traditional delivery method of Hollywood films by debuting the low-budget 2006 movie “Bubble” simultaneously in theaters, on HDNet, and four days later on DVD.

Soderbergh’s experiment was a far cry from the usual practice of debuting a major film in theaters first. One slight deviation has been films released straight to DVD, but those are usually low-budget, low-brow entertainment.

Now Paramount Pictures is releasing what it says is the first studio-backed feature film to premier online. On Dec. 19, the studio will make the latest installment in the “Jackass” franchise — the cleverly-named “Jackass 2.5” — available through Blockbuster’s Movielink service (The New York Times).

“Jackass 2.5” will include footage left over from “Jackass 2”, which earned more than $70 million at the box office, and new antics before “Jackass 3” is released in 2008. “There’s more vomiting, nudity, and defecation,” one executive told The NYT. “The stuff that consumers really want.”

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Life is good for Apple's iPhone

timeEverything is progressing just fine for Apple’s iPhone, as it was named Time Magazine’s Gadget of the Year and two reports state it’s on schedule for an expected update in 2008 with the possibility of overtaking the venerable iPod in sales by 2009.

Time, however, underestimates the impact of the iPhone. It says, “The iPhone changed the way we think about how mobile media devices should look, feel, and perform.”

No argument there.

But as we’ve said all along, the significance of the iPhone is greater than the device itself. It, along with Google’s mobile effort and Nokia’s activities, will change the face of the U.S. mobile-phone industry as early as 2008. No other device on Time’s list — from the Nikon Coolpix to the Belkin N1Vision Wi-Fi Router — even comes close to having that kind of impact.

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Radiohead ends experiment, heads for traditional distribution. Was it a success?

radiohead 300Radiohead’s grand “In Rainbows” experiment ended this week. Whether it has been a success, only Radiohead and its management knows. Everybody else can argue about it.

But one thing is for certain: Radiohead put in motion, as The New York Times notes, “the most audacious experiment in years.”

Radiohead is no longer selling the album as a download from the Web site inrainbows.com.

“It’s been the most positive thing we’ve done,” Radiohead’s frontman Thom Yorke said. “We hope you shared the experience with others.”

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Where to watch NFL, MLB, NBA, NHL online

composite logos smallThe Internet is not just a place to get the latest scores and follow your favorite team in the standings. The Web has evolved so well that it has displaced traditional media as the first-stop source for all your major-sports needs.

Except for local coverage, there’s no need to watch TV sportscasts anymore. Pardon the sports pun, but the Internet has all the bases covered — from providing the usual scores, standings, and statistics to rich, always-available highlights, interviews, streaming games, downloadable games, podcasts, extensive season and historical archives, and a host of mobile solutions from wallpapers and ringtones to live GameCasts with Audio. Best of all, there are no timetables.

The Big 4 professional sports leagues in the U.S. — the NFL, MLB, NBA, and NHL — have leveraged existing footage (usually developed through their “official” networks) to create their own unique content. The leagues flood their Web sites with an overwhelming array of branded digital content so fans can stream games, download ones they missed, and watch clips packaged in so many ways the head spins.

We at last100, being the sports fans we are, decided to take a look at the Big 4 — plus the top “amateur” league in the U.S., the NCAA — to see where their Internet and new media strategies have evolved. Without a doubt, the major sports leagues are using the Internet so thoroughly to feed information-hungry fans that, except for the beat guys covering the local teams for television, radio, and newspapers, there’s little reason to watch nightly sportscasts or read the morning sports section.

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Mossberg reviews delayed-again Slacker Personal Radio, finds bugs

slacker playerWalter S. Mossberg, The Wall Street Journal technology reporter known by many as Uncle Walt, got his hands and ears on a prototype of the once-again-delayed Slacker Personal Radio. His verdict: buggy.

Bugginess is a part of any Version 1 product release, and the bugs explain why the Slacker portable player — due this month — has been moved back to a January 31 release date. (Slacker info.)

Mossberg describes the player as “chunky, black plastic” and “dominated” by a four-inch color screen. It provides a rich listening experience: the sound is good, the Wi-Fi connection worked in both Walt’s home and office, and included were album art, other photos, artist bios, and album reviews.

These were overshadowed by the bugs detailed in Walt’s review. “The two prototype Slacker units I tried, however, were hobbled by bugs and glitches that the company must expunge by the release date.” Mossberg notes that Slacker is aware of the glitches and is working to fix them.

What caught my eye  — over and above the bugginess — was how Mossberg characterized Slacker’s positioning of the product. He notes that 100 million music fans know the joys of owning portable digital music players, but to get the most out of these products he says takes too much effort or money for some people.

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Watching full-length TV programs on Internet increasingly popular

abc ugly bettyWatching a favorite show you missed on television on the Internet is increasingly popular, two recent studies show.

Horowitz Associates found that 16 percent of high-speed Internet users watched at least one full-length TV program online during a week, double the number from last year. Horowitz just released its report: Broadband Content and Services 2007. (Online Media Daily account.)

The Nielsen Company found that 25 percent of the 1,599 Americans surveyed in October have watched full episodes of a TV program in the past three months. (New York Times.)

Both studies point to the increasing popularity of full-length streaming video on the Internet.

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Why is AT&T behind Google and Verizon in the open-network game?

Why is AT&T behind Google and Verizon in the open-network game?AT&T, the No. 1 U.S. wireless carrier, is dropping the open network ball here and is looking pretty goofy in the process.

USA Today ran an ebullient story on AT&T flinging its cellphone network wide open as if it was big, big news. “Starting immediately, AT&T customers can ditch their AT&T phones and use any wireless phone, device and software application from any maker,” USA Today wrote.

AT&T CEO Ralph de la Vega piles on, “You can use any handset on our network you want. We don’t prohibit it, or even police it.”

But as we know, AT&T operates a GSM network. Anybody with an AT&T SIM card (subscriber identity module) can use any unlocked GSM-enabled phone on its network. The phone can use any operating system — Windows Mobile, Symbian, Linux.

Go into any AT&T retail store and sales people will tell you — unofficially until now — that wireless customers had the option of using devices and applications other than those offered by AT&T. As USA Today notes, AT&T sales people will let consumers “know all their options” before making the final purchase.

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TiVo adds more music, continues to expand its "television services"

tivo music choiceTiVo was once that unique brand of digital video recorder that allowed people to capture television programming to an internal hard disk for later “time-shifted” viewing. Now that there are generic DVRs everywhere, TiVo has been working hard to differentiate its set-top box services from the competition.

TiVo this week announced the availability of two “television services” for its popular DVRs — the music-only cable channels from Music Choice and the use of Photobucket and Google’s Picasa Web Albums as a way for people to view and share photos on the TV.

While neither will change the face of television as we know it — like the original TiVo did — or add “television services” that we can’t live without, TiVo is at least working to separate its set-top box and digital offerings from those of the generic cable and teleco companies. This year TiVo has expanded its broadband offerings with Amazon Unbox, Rhapsody, and many more through its TivoCast partners.

“Be it music, movies or memories, our broadband strategy continues to focus on delivering consumers what they want, when they want it,”said Tara Maitra, TiVo’s VP and GM of Content Services (TiVo release).

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