So, in the end, 38 percent decided to pay for the lastest Radiohead album, “In Rainbows”, while 62 percent did not.
ComScore has provided the first definitive numbers regarding Radiohead’s decision to offer its latest album on a pay-what-you-think-it’s-worth basis. The music world is keenly watching Radiohead’s experiment to cut out the middle man and go it alone. Other bands, such as Nine Inch Nails, are planning similar defections.
During the first 29 days of October, ComScore notes, 1.2 million people worldwide visited the InRainbows site, with a “significant percentage of visitors ultimately downloading the album.” Of those who decided not to pay for the album, 60 percent were from the United States, 64 percent from the rest of the world.
“I am surprised by the number of freeloaders,” Fred Wilson, managing partner of Union Square Ventures and a well-known music aficionado, told ComScore. “The stories to date about the “In Rainbows” ‘pick your price’ download offer have been much more optimistic. I paid $5 U.S. and had no reluctance whatsoever to take out my card and pay.
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