It’s fascinating watching the major U.S. television networks fine-tune their Internet TV strategies, in an ongoing attempt to find their place in the digital world. The latest announcement comes from Disney-owned ABC, who, as of today, will be syndicating a number of their prime time shows on Time Warner’s AOL Video property (WSJ).

ABC shows, such as Lost and Ugly Betty, will be made available for streaming — fee of charge — the day after broadcast, with up to four episodes from a series on offer at any one time. Ad-revenue will be split between ABC and Time Warner, in addition to a share going to ABC’s local television affiliates, with the amount determined through the use of geo-targeted advertising.

In keeping with traditional territorial distribution, AOL’s ABC offering will be available to U.S. Internet users only.

We’re clearing moving into a phase where the television networks are beginning to embrace a strategy in which they’re abandoning central online distribution and embracing syndication, and as a result are willing to experiment with getting their content onto as many platforms as possible, both ad-supported (Joost, AOL etc) and paid-for offerings (e.g. iTunes, UnBox, XBox Live).

Also see: 11 video download stores and Internet streaming: five U.S. television networks compared

NBC have announced that they will be launching a new TV catchup service called “NBC Direct” which will enable users to download and view some of the network’s more popular shows — free of charge — for up to one week after broadcast (after which downloads will expire, similar to catchup services offered by the main UK television networks).

“NBC Direct” will begin by offering episodes of “Heroes,” “The Office,” “Life,” “Bionic Woman,” “30 Rock,” “Friday Night Lights,” “Late Night with Conan O’Brien” and “The Tonight Show with Jay Leno.” Users will be given the option to subscribe to a show, so that the latest episode is automatically downloaded.

The U.S.-only service is planned to roll out as a Beta in October and will require a PC running Windows, with future versions adding support for Macs and various portable devices. Other features in the pipeline include p2p-based distribution and  purchase-to-own and rental options which will offer higher quality downloads.

As NewTeeVee notes, where does “NBC Direct” leave Hulu, NBC and News Corp.’s joint Internet TV venture?

Highlights of hard hits, game-winning plays, and bloopers are always popular on the evening’s sports cast, but they’re assembled by production crews at TV stations and networks. You’re left sitting on the couch, remote control in hand.

Now thanks to a partnership between Veoh, the NCAA, and Collegiate Images LLC, you can assemble your own highlight reels of the week’s football games and share them with friends and fans across the US. You can even embed highlights in MySpace and Facebook profiles and on your Website or blog.

NBC Universal cancels its contract to sell television shows through iTunes, claiming a dispute over flexible pricing. News Corp. chief operating officer Peter Chernin echoes those sentiments and goes on record to predict “prickly” negotiations with Apple in the future. And yesterday, CBS Chief Executive Les Moonves told attendees gathered at the Merrill Lynch investor conference: “We like our relationship with iTunes… we’re sort of staying out of the battle.”

So what gives? One word. Hulu.

That’s Hulu, the soon-be-launched joint online video venture between NBC Universal and News Corp.