Earlier this week Adobe made available for download a Beta version of its new desktop video player based on the company’s Adobe Integrated Runtime (AIR), a cross-platform technology designed to bring web-based applications to the desktop.
The Adobe Media Player combines a channel guide, streaming video player and video podcast client into a single desktop application, which, since it’s built on top of the AIR platform, runs on both a Mac or PC.
For publishers, of which CBS, PBS, Yahoo! Video, Blip.tv and others have already signed on, Adobe is offering “sophisticated” measurement tools, monetization through targeted advertising, as well as customized branding and copy protection.
After taking the application for a spin, here are my initial thoughts… Continue reading »