It’s about time. Traditional media has discovered the new media potential of high school sports.
The most recent media outlet to the — pardon the pun — tailgate party is the Fox Television Stations, which has just launched FoxHiLites.com as a platform for sharing video and commentary of high school athletics and athletes. The service/site is available in 23 Fox markets, including Los Angeles, Chicago, Philadelphia, Boston, Dallas, Washington, D.C., and New York.
FoxHiLites is like YouTube for high school sports. FoxHiLites encourages producers, athletes, fans, parents, and coaches to upload video, which may appear on one of the Fox stations. And it’s not just about football, basketball, and baseball: FoxHiLites is looking for contributions in band, softball, boxing and the martial arts, cheerleading and dance, hockey, soccer, skateboarding, swimming and diving, tennis, track and field and cross country, volleyball, wrestling, and other miscellaneous activities. Continue reading »