While 3UK’s CEO practically ruled out bidding to sell Apple’s iPad direct, with the mobile operator’s strength firmly rooted in data, it always seemed likely that they would offer up tariffs targeted at the device.
And that’s precisely what’s happened.
Announced today but available on the 28th of May (Friday) when the iPad officially launches this side of the pond, two dedicated tariffs are on offer with support for the micro SIM card required by the device. What’s more, 3UK appear to be coming in cheaper – quite a lot cheaper in some cases – than the other three major carriers.
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Exclusive handset offerings are certainly good for carriers and are probably good for handset makers too as they help drive up the price during negotiations – presuming there is a demand for said device in the first place. But it’s hard to see how they are ever in the interest of consumers who end up paying more through higher tariffs via the
We knew the carrier: Telfonica-owned O2. We knew the time frame: before Christmas. Now we have the actual date and pricing for the UK release of Palm’s Pre smartphone, the company’s