June 2nd, 2009 | Posted in Mobile, Social | Comments Off
Hutchison-owned INQ, makers of the Skype phone and INQ1 – dubbed the Facebook phone – is said to be targeting Twitter next, according to a Reuters report. That’s hardly surprising considering the rise in popularity of the ‘micro-blogging’ site and the large amount of media attention the service has garnered here in the UK, one of the primary markets for the INQ1 via mobile network “3″, which is also a subsidiary of Hutchison.
“This can really help open up and drive Twitter use on mobile when usage becomes part of your data package like on the PC”, Frank Meehan chief executive of INQ tells the news service. One again the proposition to carriers is that a low cost ‘Twitter phone’ would help to drive data usage and retention amongst mass consumers not just those who can afford a traditional ’smart phone’.
I’ve written many times before that social networking, and Facebook in particular, is the killer application for mobile phones. It’s what’s driving take up of mobile data and the adoption of higher end so-called smartphones. The mobile networks have taken notice and jumped on the social networking bandwagon, heavily promoting access to Facebook as a key feature, and handset makers are doing the same.
And there’s INQ, a new entrant whose first device, the INQ1, has been dubbed ‘the Facebook phone‘ based on its deep integration with the social networking site.
Over the last week I’ve been playing with the INQ1, the so-called ‘Facebook phone’. Designed by the same team behind mobile carrier 3’s original “Skype Phone” (see last100’s coverage), like its predecessor, this fairly nondescript 3G candy bar slider masks plenty of innovation on the software side.
Integrated into the handset, for example, is Facebook, Skype and Windows Live Messenger, along with various widgets, such as Yahoo Weather. Just don’t call it a smartphone, says the company. Instead, the INQ1 is billed as a low cost device, designed to appeal to a broader and, perhaps, younger market than existing smartphones from the likes of Apple, RIM, Nokia and HTC.