Hulu is supposedly opening up shop tomorrow to the general public, at least in the United States. After nearly five months in an escalating private beta, it’s time to take stock of what it does well, what it doesn’t do well, and what I think is its Achilles Heel.
The Good
- Hulu remains free, legal content to viewers, albeit ad-supported.
- From what many in the industry have said, Hulu’s ad strategy is flexible to advertisers and palatable to viewers. For the advertisers: They like professional (predictable) content, unlike the user-generated fare found on YouTube (unpredictable). During certain shows, viewers will be able to choose which commercial they want to watch — an ad for Nissan’s Rogue SUV, Maxima sedan, or Z sports car, for example. For consumers: You can watch an episode of NBC’s “The Office” and sit through only 25 percent of the ads you’d see on the network.
- Hulu, the site, is not cluttered with ads and unnecessary features screaming for your attention. The user interface is pleasant, easy to use, and the video quality is very good.
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Nokia today
Today you can surf the Web to find, and watch, shows you’ve recently missed on television. You can also surf, find, and watch shows you didn’t know you miss.
We haven’t paid much attention to classic TV on the Web because these programs are already available on TV, somewhere in the dead-of-night cable-sphere, or on DVD re-issue boxed sets. Even so, NBC and CBS are creating branded retro channels — NBC’s is “Way Back Wednesdays” — and putting considerable resources into their efforts, giving new life to
The
First, to everyone’s surprise, Sony
Tom, aka Spinner, ends his
In an effort to spur its movie rental business, Apple is now offering “Weekend Movie Picks” on iTunes. For now, Apple will offer one film per week at a discounted price of 99 cents, $3 off the normal rental fee.