Back at the end of July we reported that CBS, home of The Masters and March Madness, and Nielsen Media Research were betting on gaming’s future. Now ESPN is getting into the game mix.
Gaming coverage on television isn’t new, but it’s interesting to see big names like CBS and ESPN dipping their big toes into the gaming pool. ESPN, the grand daddy of all sports television, has entered into a multiyear agreement with Major League Gaming (MLG) to provide exclusive online coverage of upcoming video game competitions.
The agreement includes streamed matches, player interviews, scores, and stats. ESPN will be onsite for each 2008 MLG Pro Circuit competition and will include content from the games in short segments on existing TV programs.
The temptation is to say that ESPN’s MLG gaming coverage is only online and that the cable network is not committing much valuable air time to MLG events on one of its cable channels. But think of this as a precursor of what’s to come.
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The NFL and MLB stayed home. The NBA is stepping out. We’ll see who innovates the best.
Give TiVo points for continuing to improve its service for subscribers, and while you’re at it throw in a clove cigarette or two.
I’ve been wondering this ever since the handset manufacturers and mobile carriers got into the mobile music business. Do people really want to listen to music on their phones and buy it from Verizon, AT&T, Nokia, and others?
What does Steve-o really mean when he says, “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore”? And: “The whole conception is flawed at the top because people don’t ready anymore”?
Today’s software updates for the
Simply put, improved battery life is the Holy Grail of consumer electronics. So far, advancement in battery technology for laptops, portable music players, digital cameras, and cell phones has been incremental and frustratingly slow.
Four years ago, the major record labels lined up with Pepsi-Cola to give away 100 million songs through Apple’s iTunes online music store. Fast forward to today.
The fact that Google unveiled a new user interface today for its iPhone Web apps is noteworthy but hardly significant. What is interesting is the subtle shift going on behind the scenes.
So what are you doing during the