CBS to stream NCAA's March Madness on iPhone and iPod touch

Buoyed by the success of last year’s March Madness on Demand and, presumably, its experiment with live streaming on Joost, CBS is making video coverage of the college basketball tournament available to owners of Apple’s iPhone and iPod touch. Available through a dedicated iPhone app, users will be able to view live games (WiFi only) and access real-time scores, stats, and other related content. Interestingly, the app isn’t free but costs $4.99 available through iTunes and the iPhone’s App Store, another example of media companies using Apple’s mobile software store as a way of charging for content.

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last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

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