Post-Hulu: to revamp video player

Having been the first out the gate among major U.S. broadcasters when it started streaming full-length episodes back in 2006, ABC is learning a thing or two from Hulu, the new video kid on the block backed by NBC and Fox.

This fall plans a major upgrade to its video offering by adding features including “full-screen viewing, closed captioning and the ability to send video links that can be embedded on blogs and social networks”, reports Hollywood Insider. In contrast, Hulu has offered users the option to embed videos elsewhere on the Web (albeit for a limited time period) and full screen viewing from Day One. Closed captions are also available for some of Hulu’s content — although not nearly enough.

Also see: Internet streaming: five U.S. television networks compared

Earlier in the week we reported that Hulu has overtaken ABC in terms of the number of videos viewed and hours consumed per-month. However, Hollywood Insider notes that ABC still trumps Hulu in terms of unique viewers. Part of the discrepancy in the figures is that Nielson Online’s consumption stats (number of videos and hours watched) presumably count Hulu content syndicated on partnering sites.

Additional user interface enhancements to will include “new navigation and search features that allow users to comb series offerings graphically, alphabetically or by genre or popularity.” And when users choose to embed ABC videos elsewhere or send a link to a friend they have the option to cue the video to a particular scene mid-episode.

NewTeeVee clarifies: Users still can’t embed a full video clip onto their blog or social networking profile, just a link to

ABC’s new player will be launched in a closed beta over the summer before launching ahead of the network’s premiere week in the fall.


last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

One Response to “Post-Hulu: to revamp video player”

  1. Kenneth M says:

    i like Hulu or any service i can watch tv shows online but my only complaint is the lack of The Kids In The Hall show. embedding clips of ABC shows is basically like pushing a commercial on your page but not getting paid.

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