Samsung, the No. 2 mobile handset maker, has signed a deal with Warner Music that will put Madonna’s upcoming album “Hard Candy” and video for the single “4 Minutes” preloaded on its F400 music phone.
Granted, the F400 comes with Bang & Olufsen speakers, but come on. What will any of the players gain here?
Will Madonna sell more Samsung F400 phones?
Will Warner Music sell more Madonna (or music from its catalog) just because it’s on the latest Samsung music phone?
Will Madonna sell more albums and ancillary content because she’s so cutting-edge mobile?
What’s Madonna demographics these days anyway? Aging pop fans with disposable income willing to buy yet another cell phone? Do the world’s youth even care about the Material Girl, even if she does say this next album “will kick your ass?”
In case you are one who does care, Madonna’s “Hard Candy” will be released April 29 — and the F400 is already available in the U.S. The F400 will be released in “early June” in France.
In other markets, carrier Vodafone and Warner Music have an arrangement that will make the new music and other content from “Hard Candy” available exclusively to Vodafone mobile customers prior to its general release.
But don’t expect Madonna in your corn flakes. At least not yet.