Vudu slashes price of its set-top movie box

Vudu slashes price of its set-top movie boxA little over fifty days after Vudu launched its set-top movie box and download service (see our review), the company has slashed the price of its hardware from $399 to $250.

Will the price cut give Vudu a much needed boost in the face of increasing competition? I’m not so sure. But it’s a start.

The company still faces a real challenge in persuading consumers to pony up the cash needed to buy the Vudu box in the first place, on top of renting the movies themselves. Instead, Vudu should bundle a number of rentals free with every box purchased. Or better still, turn Vudu into a subscription service similar to Netflix, with a minimum contract — say twelve months — and give the box away for free.

Vudu price drop

Under its existing business model, Vudu will find it hard to compete with similar offerings such as Tivo’s version of Amazon UnBox (which just added progressive downloads), as well as Microsoft’s XBox 360 and the AppleTV. All of which offer a way of getting premium online video content onto a television, as one of a broad range of features. And that’s before we mention the rumored set-top box from Netflix.

In more Vudu-related news, the company has signed a deal with broadband provider Greenfield Communications, who will resell and install boxes to customers in Southern California and Arizona.

(via Zatz Not Funny)

last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

One Response to “Vudu slashes price of its set-top movie box”

  1. 20 Mil in capital says:

    I saw Vudu at a tech conference and I don’t see how anyone could invest all that capital into it?

    A movie box is tough especially with Hollywood’s restraints and a big portion of your demo is getting better stuff for free off the net.

    Good luck to you guys…though!

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