Wallstrip, one of my favorite online video shows, has bagged an interview with recently appointed Joost CEO, Mike Volpi. In this week’s episode, host Lindsay Campbell and Volpi discuss the company’s pitch to content owners, how the service differs from competing Internet TV offerings, and the value proposition Joost is offering to advertisers.
A few key quotes from Volpi during the interview:
- On Joost’s appeal to content owners: “We are very focussed on copy-protected content… everything on Joost is legitimate… all of our content providers are professional.”
- The competition: “…right now you have CBS news and you have YouTube… and there’s a gaping hole in the middle.” [Joost’s niche, says Volpi, is that it’s professional, on-demand, and targeted content.]
- On the viewing experience: “A high quality experience that’s full screen… the viewing experience is more television-like.” [Translucent menus blah, blah, blah]
“More of a TV-viewing experience rather than a classical web with a small screenshot.”
- Advertising: “We know a little about you [demographics] and all of your viewing history”. As a result, advertising on Joost, says Volpi, will be less intrusive and highly targeted. [This isn’t new information or unique to Joost, but it sounds a lot more scary hearing Volpi describe Joost’s big brother tendencies out loud. Would you want your cable company to keep a record of everything you’ve watched?]
Watch the full Wallstrip episode after the jump.