Joost co-founder, Niklas Zennström, has revealed that the Internet TV service now has one million Beta testers, and is on track to fully launch by the end of the year. Speaking at a Skype press event, Zennström also acknowledged the challenge of scaling the peer-to-peer video platform, and stressed that the company’s main priority was ease-of-use.

While the numbers are impressive — as Mike Arrington notes, that’s a lot of Beta testers — the way the application has been marketed through a viral invite-only strategy, combined with a disproportionate amount of media coverage (compared to rivals such as Babelgum), I’m not that surprised that they’ve persuaded 1 million users to sign-up. However, trying the application once, and actually using Joost as a regular source of ‘television’, are two completely different things. My experience, and anecdotal evidence from friends, is that there simply isn’t enough compelling or unique content available yet (especially in Europe) to warrant regular use. To that end, it may well be that the chosen launch date won’t be based on technical considerations, but on securing enough new content to satisfy a major marketing blitz.

Since we launched last100, just over eight weeks ago, I’ve been obsessively trying out every Internet TV application that I can get my hands on. To assist some of our newer readers, here’s a quick recap of the Internet TV apps we’ve profiled so far.

Note: Many of the following applications offer very different features and solve different problems. This post isn’t designed to be a product comparison — because it would be like comparing apples with oranges — but instead serves as an overview of some of our coverage to-date.

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The UK-based 24-hour news channel, Sky News, has announced that European viewers will now be able to access its content on the ‘pay-as-you-go’ Internet TV service, Jalipo (see our review). The News Corp-owned channel joins other news organizations including BBC World, EuroNews and Al Jazeera, who have all struck up partnerships with the web-based Internet TV service, since it launched earlier this year.

Rather than charging a subscription fee or funding content through advertising, Jalipo content is viewed in exchange for J:Credits, the company’s own online currency. Jalipo’s strategy hinges on the idea that micro-payments are the key to getting Internet users accustomed to paying for content, in an attempt to emulate the success of ring-tone sales or SMS text-messaging, for example.

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This is a guest post by Ryan Jarrett. Ryan is a UK-based IT consultant and blogs regularly on digital content.

The BBC will launch their long-awaited iPlayer this Friday, which has the potential to change the way television is watched by the masses. In this post we examine what the iPlayer is promising, the BBC’s future developments for TV over the internet, and how rival networks are competing for our bandwidth.

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Vincent Dureau, Google’s head of TV technology, gave us another glimpse into the mind of Google and what it might be planning for its television presence in his opening keynote at iTV Con, a trade show conference dedicated to Internet TV.

Television, he said, is experiencing an identity crisis (Register report). As we all know, there has been an explosion of content, with more and more cable and satellite TV channels; with the Internet, IPTV, and YouTube; and with TiVo and DVRs. Viewers have more freedom to pick what they want to watch, when, and to add to the confusion, they can skip the advertising.

Dureau, like many other industry observers, notes that this creates new problems for content producers and for advertisers, “as they struggle to reach an audience that has so many options.” The same thing, he argued, applied to the World Wide Web, which Google helped tame with search and AdSense, among other innovations. With a little Internet know-how, the TV industry can enjoy a brighter future.

Google style.

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According to a survey carried out by iSuppli, nearly two-thirds of U.S. consumers want their televisions to link to the Internet. This, it’s suggested, could path the way for an explosion in sales of network-enabled consumer electronics devices in the next few years.

Home networking is migrating beyond the PC, says the report, and instead devices that sit on a user’s home network now include: DVD recorders, cable modems, Digital Televisions, multi-room Digital Video Recorders, digital media extenders, set-top boxes and video game consoles.

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