Mozilla Labs, the people behind Firefox, are experimenting with a new service to make mobile browsing less cumbersome and more convenient. Called ‘Joey‘ the idea is to enable users to bookmark or clip sections of a web page from their desktop browser that they wish to view on a mobile phone at a later date. Any snippets are then stored on the Joey server where they are reformatted and dynamically updated for mobile browsing.

In an article published in InfoWorld, Doug Turner, leader of the project, gives the example of clipping a scoreboard in order to keep up with a football match. Users would select the scoreboard section of a web page and store it on their personal Joey account, so that it’s then viewable from their mobile phone and constantly updated with the latest data.

Joey certainly takes an interesting approach to solving the mobile web problem, with its desktop/mobile hybrid approach — and for an information junkie like myself it could prove to be a very useful service.

See a demo of Joey here.

Other posts that may be of interest

• Weekly wrapup, 21-25 May 2007
• Mobile browser more important than operating system
• Video: Mozilla demos Firefox Mobile concept
• Google Calendar goes mobile
• The mobile web isn’t dead. It’s just starting.
• Opera Mobile 9.5 announced: we can do the grown up web too

This entry was posted on Saturday, May 19th, 2007 at 7:26 am and is filed under Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.