Vodafone, which currently operates music download stores in over 20 countries, is to become the latest company to jump on the DRM-free bandwagon, announcing this week that it will soon be transitioning its music catalog away from the copy-protected WMA format to standard MP3s. Additionally, customers will be able to covert their existing Vodafone purchases to DRM-free versions at no extra charge, unlike Apple’s current iTunes arrangement where users wishing to ‘upgrade’ are effectively asked to pay twice.
That’s the good news as far as Vodafone is concerned. The bad: only three of the four major record labels are on board – Universal Music Group, Sony Music and EMI – with Warner, for now at least, refusing to join in the fun, and the whole DRM-free deal only applies to a la carte downloads not Vodafone’s MusicStation all-you-can eat subscription service.
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