I feel like I am cheating on my wife. I’m listening to music downloaded from the new Amazon MP3 store — in iTunes and on my iPod.
Years ago, before the iTunes Music Store, I dreamed of a time when I could download music from any online store and play it on any digital music player. Online music stores were rare then, but then Apple opened the iTMS in April 2003 and downloading legal music took off.
At the time, I was forced to deal with digital rights management (DRM) that said I could only listen to iTunes music on an iPod. Apple offered the best digital music players and a pleasant online music store experience, so I turned to Apple, the iPod, iTunes, the iTMS, and simply endured DRM.
Even so, I’ve always wanted my music DRM-free, so I could use it on different devices, and share it with my daughter and wife. Apple said no, I can’t do that, so the music in the family remains crippled, tied to different user accounts, and a pain to share.

That all may change now that Amazon has opened its DRM-free music store, Amazon MP3, which offers a stout 1-2-3 combination for music downloads. Now I can purchase music and listen to it on any PC, Mac, or Linux computer using iTunes or almost any media player software. Better yet, I can listen to the songs on any digital audio player — an iPod, one of the Creative Zens, a Zune — and I can share them with the wife and kid.
My dream has come true. Continue reading »
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By the time you read this, thousands of happy fans will have already picked up their pre-ordered copies of Halo 3, the most hotly anticipated video game release of the year. No doubt most of them will have started playing too. The third and final installment in the successful Halo franchise, Halo 3 is in a lot of ways more than just another video game. It has become a de facto entertainment brand, complete with books, comics, action figures, and more. Additionally, Halo 3 has become an important marketing vehicle for Microsoft and its partners. In this post we take a look at the relationship between Halo 3 and Microsoft’s overall digital media strategy.
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