lands Rocketboom – video overlay ads are in lands Rocketboom — video overlay ads are inVideo platform announced today that the company will now host and serve past and future episodes of the long-running video podcast Rocketboom, as well as sell advertising on the show.

Talking up the partnership on the company’s official blog, CEO Mike Hudack, not only claimed that watching an early episode of Rocketboom was, in part, the inspiration behind starting — but also that, following specific demands from the show’s co-creator and producer, Andrew Baron, the company has pioneered Flash-like overlay ads that run in QuickTime. “We believe it’s the first of its kind”, writes Hudack. The result is that versions of the show that are created for desktop video players — including, and most importantly, iTunes, as well as the excellent Miro — will be able to feature the same interactive overlay ads found on their Flash equivalents. The first of the new overlays is for Comedy Central’s Sarah Silverman show.

Rocketboom quicktime overlay ads

As Marshall Kirkpatrick writes, over at our sister blog, Read/WriteWeb, whoever can lay claim to inventing or improving on the “overlay”, innovation in online video advertising “will be essential if video blogging is to prove economically viable.”

I’d also echo Marshall’s thoughts when he writes:

One thing’s for sure – the short era of video advertising relying on pre and post roll clips is over. Technology like these interstitial partial screen overlays is here to stay.

On the whole issue of pre/post-roll vs overlays, TechCrunch quotes’s Hudack as saying: “pre-rolls have the potential to turn off viewers and post-rolls don’t get watched.” Although that’s not something we weren’t aware of already,’s new offering, along with those from VideoEgg, Google, and others, clearly show that overlays are in.

Also see: Google unveils YouTube ads; they’re not that bad

last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

One Response to “ lands Rocketboom – video overlay ads are in”

  1. mlgreen8753 says:

    Just another indication that video advertising is here to stay and the technology will always follow the demand. Not to mention the services catering to the video market (eg Adwido)

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