ESPN will offer some live broadband programming to anybody on college campuses or at military bases here in the U.S. Web users in the .edu and .mil domains will be able to access the content at ESPN360 without charge.
The move allows ESPN, the leading channel for sports programming in the U.S., to grow its current viewing for ESPN360, which has delivered some 500,000 hours of video in the last five months — a fairly small number compared to what ESPN could be serving.
The move also gives ESPN another way to reach a coveted demographic group — young males — although it’s hard to believe that ESPN doesn’t already own this group.
This is a bit of a switch from ESPN’s stance of treating its broadband site, ESPN360, like another one of its cable channels. Until now, “free” access was available to those whose Internet Service Providers (ISPs) have distribution agreements with ESPN, like Charter, AT&T, or Verizon. Continue reading »
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Bummer, dude.